Campaigns

Fit for the Future - The 10 Year Health Plan for England

The 10 Year Health Plan will deliver one of the most seismic shifts in the history of the health service.

It sets out how the NHS must change to create a truly modern health service, designed to meet the needs of our changing population, through 3 shifts: hospital to community, analogue to digital, and sickness to prevention.

The 10 Year Health Plan provides a clear, unified direction for the future work of the NHS.

Activate with Joe Wicks

The overarching aim of the campaign is to support children to be more physically active, by embedding short, fun bursts of movement into their daily routines.

Help Us Help You - Cancer

Campaigns to encourage earlier diagnosis of cancer and uptake of screening.

School Zone

Explore our flexible teaching resources for both primary and secondary schools.

Better Health Smoke Free (always on)

Better Health Smoke Free resources promote the benefits of quitting smoking and signpost to a range of support.

Better Health Start for Life

Providing parents with trusted NHS help and advice for breastfeeding, introducing solid foods and the home learning environment.

Better Health Start for Life Top Tips For Teeth

Top Tips for Teeth providing oral health tips and advice for children, parents and pregnant women.

Keep Antibiotics Working

To help combat the problem of antimicrobial resistance (AMR), this new campaign aims to make people aware of the correct and incorrect ways to use antibiotics so they can join the fight to keep them working.

Help Us Help You - Heart Attack, Stroke and Hypertension

Campaigns to increase earlier action on the signs of a heart attack or stroke to improve outcomes and save lives. This area also includes materials to raise awareness of the risks associated with hypertension (high blood pressure).

Better Health Every Mind Matters

Highlighting ways everyone, and especially those more at risk, can look after their mental wellbeing .

Help Us Help You - NHS 111

The NHS 111 campaign encourages people to use the NHS 111 service when they have an urgent but not life-threatening medical need.

Better Health Adult Obesity

Encouraging and helping people to use the Better Health programme of eating better and moving more.

Better Health Childhood Obesity

Helping families make healthier choices to eat better and move more including food swaps, nutritional advice, and top tips and activities to help the whole family stay healthy.

Healthier You NHS Diabetes Prevention Programme

A free programme helping people to reduce their risk of type 2 diabetes.

Vaccinations

A variety of campaigns to encourage uptake of vaccinations for a range of audiences.

We Are The NHS

Covers NHS recruitment campaigns for both local and international audiences.

Make Care Your Career

This workforce campaign aims to drive people with the right values to apply for jobs in the adult social care sector.

Monkeypox

Building awareness and a better understanding of monkeypox and encouraging people to take action if they think they have it.

When Am I Going Home?

Part of the Reducing Length of Stay programme to reduce the time long-stay patients are in hospital.

Can You Tell It's Sickle Cell?

Increasing awareness of the key signs and symptoms of sickle cell.

For A Greener NHS

Empowering NHS staff to come together to help create a greener, more sustainable NHS.

Turn To Us, We Are Here

This NHS campaign aims to raise awareness of sexual assault referral centres (SARCs) and promote the use of them.

Group A Strep

These materials are intended to inform parents and carers about the symptoms of iGAS in babies and children, what to look out for and what action to take if they are concerned.

Help Us Help You - Primary Care Services

Campaigns to encourage the best use of primary care services which include general practice, community pharmacy and dentistry.

Help Us Help You - NHS Talking Therapies

Campaign to increase use of NHS Talking Therapies for people experiencing feelings of anxiety or depression.

Reducing long stays: Empowering patients

The national ‘When am I going home?’ campaign from NHS England and NHS Improvement aims to reduce the length of time long-stay patients spend in hospital. By long we mean people who have been in hospital for three weeks or more.

Reducing Length of Stay (RLOS)

The national ‘Where best next?’ campaign from NHS England and NHS Improvement aims to help deliver a reduction in long-stay patients.

Constipation in people with learning disabilities

Constipation can be a life–threatening issue for people with a learning disability who are at heightened risk from complications if it is left untreated.

Better Health - Brand

Information and guidance on the Better Health brand.

Prescription savings campaign

This campaign aims to raise awareness of the two prescription money saving schemes available to patients: the Prescription Prepayment Certificate and the Low Income Scheme.

ACT NOW

This campaign aims to promote the use of the ACT NOW acronym and approach among clinicians caring for adults and/or children in a sickle cell crisis.

Patient Choice

The campaign aims to help the public understand their right to choose where they receive their care.

NHS App

Campaign to encourage use of the NHS App, by increasing awareness of the App and its functionality and driving knowledge of the key benefits to using it to access NHS health and care services at your fingertips.

Op COURAGE Awareness Campaign

Op COURAGE is a a campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and as a result, increase the number of people using the service.

Martha’s Rule: Detecting Deterioration

These resources are designed to support NHS communications teams in the effective delivery of key information about Martha’s Rule to both staff and patients.

Friends and Family Test (FFT)

The Friends and Family Test (FFT) is an important feedback tool that supports the fundamental principle that people who use NHS services should have the opportunity to provide feedback on their experience.

Be Part of Research 2025

From Tuesday 20 May - International Clinical Trials Day - the National Institute for Health Reasearch (NIHR) will start a big collective push to encourage more people to participate in health and care research, with a focus on increasing registrations to Be Part of Research.