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Our campaigns and resources cover a range of health topics, including healthy eating, accessing NHS services and quitting smoking.

Latest campaign updates

Election Guidance

We are now in a pre-election period. During this time national campaigns will, in general, cease. No new assets will be added to the site. Please ensure your use of any assets complies with pre-election guidance. The Cabinet Office guidance on activity during this period is available on If you work in the NHS, you should also refer to any further guidance published by NHS England, or by the Local Government Association if you work in local government.

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    Better Health Every Mind Matters

    Highlighting ways everyone, and especially those more at risk, can look after their mental wellbeing .

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    Help Us Help You - Heart Attack, Stroke and Hypertension

    Campaigns to increase earlier action on the signs of a heart attack or stroke to improve outcomes and save lives. This area also includes materials to raise awareness of the risks associated with hypertension (high blood pressure).

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    Better Health Start for Life

    Providing parents with trusted NHS help and advice for breastfeeding, introducing solid foods and the home learning environment.

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    Top Tips For Teeth

    Offers a range of dental hygiene resources for dental practices.

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    Better Health Quit Smoking

    Better Health Quit Smoking resources promote the benefits of quitting smoking and signpost to a range of support.

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    Healthier You NHS Diabetes Prevention Programme

    A free programme helping people to reduce their risk of type 2 diabetes.

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    Better Health Adult Obesity

    Encouraging and helping people to use the Better Health programme of eating better and moving more.

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    Better Health Childhood Obesity

    Helping families make healthier choices to eat better and move more including food swaps, nutritional advice, and top tips and activities to help the whole family stay healthy.

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    Help Us Help You - Vaccinations

    Campaigns to encourage uptake of vaccinations.

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    Spring Vaccinations

    In line with expert advice, this spring the NHS is offering COVID-19 vaccines to people who are at increased risk of serious illness from the virus – including those aged 75 and over (by 30 June 2024), residents of care homes for older adults, and those with a weakened immune system.

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    Help Us Help You - Cancer

    Campaigns to encourage earlier diagnosis of cancer and uptake of screening.

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    Help Us Help You - NHS 111

    The NHS 111 campaign encourages people to use the NHS 111 service when they have an urgent but not life-threatening medical need.

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    We Are The NHS

    Covers NHS recruitment campaigns for both local and international audiences.

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    Made with Care

    This workforce campaign aims to drive people with the right values to apply for jobs in the adult social care sector.

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    Building awareness and a better understanding of monkeypox and encouraging people to take action if they think they have it.

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    When Am I Going Home?

    Part of the Reducing Length of Stay programme to reduce the time long-stay patients are in hospital.

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    Can You Tell It's Sickle Cell?

    Increasing awareness of the key signs and symptoms of sickle cell.

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    For A Greener NHS

    Empowering NHS staff to come together to help create a greener, more sustainable NHS.

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    Turn To Us, We Are Here

    Raising awareness of the important role of NHS sexual assault referral centres.

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    Group A Strep

    These materials are intended to inform parents and carers about the symptoms of iGAS in babies and children, what to look out for and what action to take if they are concerned.

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    Vaccinations in Pregnancy

    Whooping cough (pertussis) cases continue to increase and babies who are too young to start their vaccinations are at greatest risk. This campaign encourages those who are pregnant to help protect their baby by getting vaccinated – ideally from 16 weeks up to 32 weeks pregnant.

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    Help Us Help You - Primary Care Services

    Campaigns to encourage the best use of primary care services which include general practice, community pharmacy and dentistry.

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    Help Us Help You - NHS Talking Therapies

    Campaign to increase use of NHS Talking Therapies for people experiencing feelings of anxiety or depression

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    Reducing long stays: Empowering patients

    The national ‘When am I going home?’ campaign from NHS England and NHS Improvement aims to reduce the length of time long-stay patients spend in hospital. By long we mean people who have been in hospital for three weeks or more.

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    Reducing Length of Stay (RLOS)

    The national ‘Where best next?’ campaign from NHS England and NHS Improvement aims to help deliver a reduction in long-stay patients.

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    Constipation in people with learning disabilities

    Constipation can be a life–threatening issue for people with a learning disability who are at heightened risk from complications if it is left untreated.

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    Better Health - Brand

    Information and guidance on the Better Health brand.

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    Prescription savings campaign

    This campaign aims to raise awareness of the two prescription money saving schemes available to patients: the Prescription Prepayment Certificate and the Low Income Scheme.

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    Patient Choice

    The campaign aims to help the public understand their right to choose where they receive their care.

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    NHS App

    Campaign to encourage use of the NHS App, by increasing awareness of the App and its functionality and driving knowledge of the key benefits to using it to access NHS health and care services at your fingertips.

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    Op COURAGE Awareness Campaign

    Op COURAGE is a a campaign to raise awareness of Op COURAGE: The Veterans Mental Health and Wellbeing Service and as a result, increase the number of people using the service.

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    Stay Well This Winter

    Some important information from the NHS to help you stay well this winter.