Better Health Start for Life
The Start for Life campaign provides trusted NHS help and advice to parents. It focus on the key topics of breastfeeding, introducing solid foods and developing communication, language and literacy skills through encouraging parents to chat, play and read with their children. A range of hard copy and digital resources are available to partners to support these messages, as well as a suite of digital support tools and websites.
Campaign details
Related website
Better Health Start for Life
Target audience: Adults, Parents-to-be, Parents and children, Women, Men, Young adults
Topics: Childhood health, Early years, Maternity
Better Health Start for Life campaigns
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Better Health Start for Life Home Learning Environment
The campaign has been designed to encourage parents and carers to chat, play and read more with their children, developing their communication, language and literacy skills before starting school.
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Better Health Start for Life Breastfeeding
Offering support to mums and new parents through their first weeks of breastfeeding and beyond.
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Better Health Start for Life Introducing Solid Foods
Offering parents support and advice on introducing solid foods to their baby.
Published: 23 February 2023