ACT NOW
Coproduced by clinicians and patients, ACT NOW supports a rapid and effective response to a patient in sickle cell crisis. The acronym has recently been embedded in the Royal College of Emergency Medicine’s Best Practice Guidance. It has been designed to concentrate on key areas of care patients and clinicians have said matter most.
Campaign details
Topics: Emergency care
Resources
Folded card
This wallet sized card to support a rapid clinical response to a sickle cell crisis.
Last updated: 23 March 2026
Email footer
Email footer to encourage staff to find out more about the ACT NOW campaign.
Last updated: 23 March 2026
Static desktop wallpaper
Desktop wallpaper to encourage staff to find out more about the ACT NOW campaign and its approach.
Last updated: 23 March 2026
Screensaver
Screensaver to encourage staff to find out more about the ACT NOW campaign.
Last updated: 23 March 2026
Social static
1x1 social static can be used on different communications channels to raise awareness of the signs of a sickle cell crisis.
Last updated: 23 March 2026
Pull up banner
Pull-up banner that can be used at events to engage staff in the ACT NOW campaign.
Last updated: 23 March 2026
Microsoft Teams backgrounds
Two backgrounds for use with Microsoft Teams, by individuals, teams, departments and trusts.
Last updated: 23 March 2026
VDU slides for clinicians
Sixty second video created for use with VDUs in clinical areas, which scrolls though the whole ACT NOW acronym.
Last updated: 23 March 2026
Published: 16 May 2024