Terms and conditions
Please read these terms and conditions carefully before using this site.
Other applicable terms
- Our acceptable use policy (please see our "Acceptable use policy" section), which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this Acceptable Use Policy.
Information about us
The Campaign Resource Centre (campaignresources.dhsc.gov.uk) is a site owned and operated by the Office for Health Improvement and Disparities ("We"), which is an executive agency of the Department of Health and Social Care.
Our office for general inquiries: Department of Health and Social Care, 39 Victoria Street, London SW1H 0EU.
Campaign Resource Centre information
The Office for Health Improvement and Disparities (OHID) marketing campaign brand and branding tools (“the brand assets”) and partner tools are provided by OHID to enable partners to support OHId marketing campaigns and/or run their own activity.
The brand assets comprise the brand and design guidelines, the "Change4Life" and sub-brand logos, and the campaign typefaces, primary and secondary colours, and visual characters.
The partner tools comprise downloadable guidance and activities.
Acceptance of the terms gives you access to the brand assets and partner tools.
Important notice for national organisations and brands using Change4Life
Access to and use of the brand assets and/or partner tools is permitted to national organisations or brands only on receipt of signed Terms of Engagement.
If you intend to use the brand assets and/or tools or run Change4Life activity of any kind on a national basis, please register on the Change4Life website as a national partner or email email@example.com.
Terms for local supporters
Access to and use of the brand assets and/or partner tools is permitted to local supporters on the following terms.
By using the marketing campaign brand assets of the Office for Health Improvement and Disparities (OHID) and/or partner tools you agree to be bound by these terms, which shall take effect immediately on your first use of the brand assets and/or tools.
If you do not agree to be bound by all of the following terms, please do not access and/or use the brand assets/tools.
OHID may change these terms from time to time, so you should check these terms every time you access the brand assets and/or toolkits. Your continued use of brand assets and/or tools will be deemed acceptance of the updated or amended terms. If you do not agree to the changes, you should cease using the brand assets and/or tools.
The terms are split into 2 parts: responsibilities of local supporters; and conditions of use of the brand assets/tools.
Responsibilities of local supporters
As part of the Campaign Resource Centre, you agree to:
- Amplify and extend awareness of the OHID's marketing campaign messages through your own activity.
- Contribute your unique expertise to the successful development and delivery of the campaign.
- Support OHID, on request, with feedback or case studies of your campaign activity.
- Operate in accordance with best practice guidelines or codes of conduct as outlined by the relevant industry bodies, trade associations or professional institutions to which you belong or by which your trade/sector is governed.
- Support the behaviour-change goals of the campaign, specifically persuading citizens to adopt both a healthier diet and to engage in regular physical activity.
- Accept that being part of this campaign by no means entitles you to claim that OHID endorses your product(s) or services in any way.
Conditions of use of the brand assets
You are entitled to use the brand assets/tools, provided you agree to:
- Read and follow the brand guidelines provided on the website.
- Acknowledge that Government, through OHID, will create, own and retain all rights to a campaign idea, brand and set of creative assets, including key campaign messages.
- Avoid bringing the campaign into disrepute.
- Accept that, should disputes arise concerning compliance with the campaign terms for local supporters; the brand guidelines; appropriate use of brand/messaging; or your association with the campaign; these will be adjudicated by OHID's board, which will have final jurisdiction. If OHID requires you to cease your involvement in the campaign, it shall have immediate effect.
If you are a local commercial or profit-making organisation you additionally agree:
- not to use the campaign brand on-pack under any circumstances
- not to use the brand assets on-pack except with the express permission of OHID
- not to use the brand assets or your association with the campaign in any way that could imply or promote false or unsubstantiated health benefits of your own products or services
To seek permission from the Office for Health Improvement and Disparities, please email firstname.lastname@example.org.
Changes to these terms
Please check this page from time to time to take notice of any changes we made, as they are binding on you.
Changes to our site
We may update our site from time to time, and may change the content at any time. However, please note that any of the content on our site may be out of date at any given time, and we are under no obligation to update it.
We do not guarantee that our site, or any content on it, will be free from errors or omissions.
Accessing our site
Our site is made available free of charge. We do not guarantee that our site, or any content on it, will always be available or be uninterrupted.
Access to our site is permitted on a temporary basis. We may suspend, withdraw, discontinue or change all or any part of our site without notice. We will not be liable to you if for any reason our site is unavailable at any time or for any period.
You are responsible for making all arrangements necessary for you to have access to our site.
Your account and password
If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.
If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us by emailing email@example.com.
Intellectual property rights
We are the owner or the licensee of all intellectual property rights for our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.
You may print off copies, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.
You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.
Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged.
You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.
No reliance on information
The content on our site is provided for general information only. It is not intended to amount to advice on which you should rely. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.
Limitation of our liability
To the extent permitted by law, we exclude all conditions, warranties, representations or other terms which may apply to our site or any content on it, whether express or implied.
We will not be liable to any user for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
- use of, or inability to use, our site; or
- use of or reliance on any content displayed on our site
If you are a business user, please note that in particular, we will not be liable for:
- loss of profits, sales, business, or revenue;
- business interruption;
- loss of anticipated savings;
- loss of business opportunity, goodwill or reputation; or
- any indirect or consequential loss or damage
If you are a consumer user, please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.
We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our site or to your downloading of any content on it, or on any website linked to it.
We assume no responsibility for the content of websites linked on our site. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them.
We do not guarantee that our site will be secure or free from bugs or viruses.
You are responsible for configuring your information technology, computer programs and platform in order to access our site. You should use your own virus protection software.
You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material which is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack.
By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.
Linking to our site
You may link to our homepage, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.
You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.
You must not establish a link to our site in any website that is not owned by you.
Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.
We reserve the right to withdraw linking permission without notice.
The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy below.
If you wish to make any use of content on our site other than that set out above, please email firstname.lastname@example.org.
Third-party links and resources in our site
Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only.
We have no control over the contents of those sites or resources.
To contact us, please email email@example.com.
Thank you for visiting our site.
Acceptable use policy
This acceptable use policy sets out the terms between you and us under which you may access our website campaignresources.dhsc.gov.uk (our site). This acceptable use policy applies to all users of, and visitors to, our site.
Your use of our site means that you accept, and agree to abide by, all the policies in this acceptable use policy, which supplement our terms of website use.
The Campaign Resource Centre (campaignresources.dhsc.gov.uk) is a site operated by the Office for Health Improvement and Disparities (OHID), and is an executive agency of the Department of Health and Social Care.
OHID has an office at:
133-155 Waterloo Road
London SE1 8UG
You may use our site only for lawful purposes. You may not use our site:
- in any way that breaches any applicable local, national or international law or regulation
- in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect
- for the purpose of harming or attempting to harm minors in any way
- to send, knowingly receive, upload, download, use or re-use any material which does not comply with our content standards (please see our "Content standards" section below)
- to transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material or any other form of similar solicitation (spam)
- to knowingly transmit any data, send or upload any material that contains viruses, Trojans, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware
You also agree:
- not to reproduce, duplicate, copy or re-sell any part of our site in contravention of the provisions of our "Terms of website use".
- not to access without authority, interfere with, damage or disrupt any part of our site, equipment or network on which our site is stored, software used in the provision of our site, equipment or network or software owned or used by any third party.
We may from time to time provide interactive services on our site including, without limitation:
- chat rooms
- bulletin boards
Where we do provide any interactive service, we will provide clear information to you about the kind of service offered, if it is moderated and what form of moderation is used (including whether it is human or technical).
We will do our best to assess any possible risks for users (and in particular, for children) from third parties when they use any interactive service provided on our site, and we will decide in each case whether it is appropriate to use moderation of the relevant service (including what kind of moderation to use) in the light of those risks.
However, we are under no obligation to oversee, monitor or moderate any interactive service we provide on our site, and we expressly exclude our liability for any loss or damage arising from the use of any interactive service by a user in contravention of our content standards, whether the service is moderated or not.
The use of any of our interactive services by a minor is subject to the consent of their parent or guardian. We advise parents who permit their children to use an interactive service that it is important that they communicate with their children about their safety online, as moderation is not fool proof. Minors who are using any interactive service should be made aware of the potential risks to them.
Where we do moderate an interactive service, we will normally provide you with a means of contacting the moderator, should a concern or difficulty arise.
These content standards apply to any and all material that you may contribute to our site (contributions), and to any interactive services associated with it.
You must comply with the spirit and the letter of the following standards. The standards apply to each part of any contribution as well as to its whole.
- be accurate (where they state facts)
- be genuinely held (where they state opinions)
- comply with applicable law in the UK and in any country from which they are posted
Contributions must not:
- contain any material which is defamatory of any person
- contain any material which is obscene, offensive, hateful or inflammatory
- promote sexually explicit material
- promote violence
- promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age
- infringe any copyright, database right or trade mark of any other person
- be likely to deceive any person
- be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence
- promote any illegal activity
- be threatening, abusive or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety
- be likely to harass, upset, embarrass, alarm or annoy any other person
- be used to impersonate any person, or to misrepresent your identity or affiliation with any person
- give the impression that they emanate from us, if this is not the case
- advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse
Suspension and termination
We will determine, in our discretion, whether there has been a breach of this acceptable use policy through your use of our site. When a breach of this policy has occurred, we may take such action as we deem appropriate.
Failure to comply with this acceptable use policy constitutes a material breach of the terms of website use upon which you are permitted to use our site, and may result in our taking all or any of the following actions:
- immediate, temporary or permanent withdrawal of your right to use our site
- immediate, temporary or permanent removal of any posting or material uploaded by you to our site
- issue of a warning to you
- legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach
- further legal action against you
- disclosure of such information to law enforcement authorities as we reasonably feel is necessary
We exclude liability for actions taken in response to breaches of this acceptable use policy.
The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.
Changes to the acceptable use policy
We may revise this acceptable use policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make, as they are legally binding on you.
Some of the provisions contained in this acceptable use policy may also be superseded by provisions or notices published elsewhere on our site.
Last updated: 24 November 2022