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Campaign Resource Centre

This is the digital platform for government health improvement campaigns and resources, for you to use in your work to improve health outcomes in your area.

You'll find print resources, such as posters and leaflets, plus a variety of digital and social media assets and content. All are free to download or order.

All our resources are part of the many different campaigns we, or our partners, have created, ranging from healthy eating to improving access to NHS services.

NHS Healthy Choices Quiz

NHS Healthy Choices Quiz

The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes and provides a score out of 10. On completion, it signposts users to the relevant free NHS digital tools for support. Now featuring Kenny the Healthy Choices hamster.

Download here

Latest Live Campaigns

  • NHS Talking Therapies

    Encouraging people struggling with obsessive compulsive disorder (OCD), social anxiety disorder, post-traumatic stress disorder (PTSD), panic disorder, body dysmorphic disorder (BDD) or a phobia to refer themselves for NHS Talking Therapies treatment.

  • GP Online Access

    Encouraging use of online forms to simply, securely and conveniently submit requests and symptoms to your GP practice online, through the NHS App or your GP practice website. Resources include a campaign toolkit, ready-to-use social media assets and post copy, and digital screen assets.

  • Better Health Smoke Free (always on)

    The suite of Smoke Free resources released for New Year 2026 have now moved to our Always On section.

Need help with a campaign or resource?

Our campaign planning guides can help you plan, develop and deliver your marketing campaigns, including how best to use our resources.

Campaign planning