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Campaign Resource Centre

This is the digital platform for government health improvement campaigns and resources, for you to use in your work to improve health outcomes in your area.

You'll find digital resources, such as posters and leaflets, plus a variety of social media assets and content. All are free to download.

All our resources are part of the many different campaigns we, or our partners, have created, ranging from healthy eating to improving access to NHS services.

Best Start in Life - Screen Time

Best Start in Life - Screen Time

On Friday 27 March, the government published new, evidence-informed guidance to help parents and carers of children under 5 navigate screen time.

Download here

Latest Live Campaigns

  • NHS Healthy Choices Quiz

    The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes and provides a score out of 10. On completion, it signposts users to the relevant free NHS digital tools for support. Now featuring Kenny the Healthy Choices hamster.

  • Stoptober 2026

    Stoptober is back with a new suite of resources to encourage people who smoke to make a quit attempt this October!

    With a whole calendar of both 'ready to use' and localisable resources, you will have the means to tailor this campaign to your specific audiences, from mid-September through to 1st November.

  • The Power to Quit Smoking

    A national stop smoking campaign built on evidence that individuals are x3 more likely to quit smoking successfully when using proven tools and support.

Need help with a campaign or resource?

Our campaign planning guides can help you plan, develop and deliver your marketing campaigns, including how best to use our resources.

Campaign planning