Campaign Resource Centre
This is the digital platform for government health improvement campaigns and resources, for you to use in your work to improve health outcomes in your area.
You'll find digital resources, such as posters and leaflets, plus a variety of social media assets and content. All are free to download.
All our resources are part of the many different campaigns we, or our partners, have created, ranging from healthy eating to improving access to NHS services.
Featured Campaign
Smoke-free Generation
From 1 January 2027, anyone born in or after 2009 will never legally be sold tobacco, bringing us closer to a future free from the harms of smoking. The Smoke-free Generation campaign assets are now available, and your support will help people understand what is changing, when and why, ahead of the new age-of-sale law coming into effect.
Please note that these assets should not be published externally until 16 November 2026.
Download hereLatest Live Campaigns
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Best Start in Life - Toilet Training
Ahead of children starting school in September, this PR campaign supports parents of children preparing for Reception with practical advice to help build their child’s toilet training independence.
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NHS Healthy Choices Quiz
A suite of social media, digital screen and poster assets to help you promote the NHS Healthy Choices Quiz to your audiences. These resources feature Kenny our talking hamster mascot, who shares wellbeing tips in a fun, authentic way, making healthy choices accessible to all.
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The Power to Quit Smoking
A national stop smoking campaign built on evidence that individuals are x3 more likely to quit smoking successfully when using proven tools and support.
Need help with a campaign or resource?
Our campaign planning guides can help you plan, develop and deliver your marketing campaigns, including how best to use our resources.