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Campaign Resource Centre

This is the digital platform for government health improvement campaigns and resources, for you to use in your work to improve health outcomes in your area.

You'll find print resources, such as posters and leaflets, plus a variety of digital and social media assets and content. All are free to download or order.

All our resources are part of the many different campaigns we, or our partners, have created, ranging from healthy eating to improving access to NHS services.

NHS Healthy Choices Quiz

NHS Healthy Choices Quiz

The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes and provides a score out of 10. On completion, it signposts users to the relevant free NHS digital tools for support. Now featuring Kenny the Healthy Choices hamster.

Download here

Latest Live Campaigns

  • No Smoking Day (NSD) 2026

    Campaign materials for No Smoking Day (11 March 2026) using the tagline “A smoke-free life starts with a smoke-free day,” encouraging smokers to make NSD their first quit day. Resources include posters, socials and digital screens. Editable and non-editable assets are available.

  • The Power to Quit Smoking

    A national stop smoking campaign built on evidence that individuals are x3 more likely to quit smoking successfully when using proven tools and support.

  • NHS Talking Therapies

    Encouraging people struggling with obsessive compulsive disorder (OCD), social anxiety disorder, post-traumatic stress disorder (PTSD), panic disorder, body dysmorphic disorder (BDD) or a phobia to refer themselves for NHS Talking Therapies treatment.

Need help with a campaign or resource?

Our campaign planning guides can help you plan, develop and deliver your marketing campaigns, including how best to use our resources.

Campaign planning