Better Health Every Mind Matters
Highlighting ways to look after our mental wellbeing, the campaign is aimed at all adults but weighted towards vulnerable groups and those most at risk of mental health problems. It's supported by the NHS, local authorities and mental health charities, health organisations, along with those charities and commercial partners that can deliver huge reach to our target audiences. Our shared goals are to help encourage, enable and motivate preventative mental health behaviours.
Campaign details
Target audience: Adults, Young adults
Topics: Mental health
Campaign start date: October 2019
Campaign end date: Ongoing
Overview
The campaign is being supported by the NHS, local authorities and a range of mental health charities, health organisations as well as other charities and commercial sector partners, who deliver huge reach to our target audiences and share our goals to help encourage, enable and motivate preventative mental health behaviours.
The free, NHS-approved Mind Plan tool
At the heart of the campaign is the free, NHS-approved Mind Plan. Users answer 5 simple questions online to get a personalised mental health action plan with practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control. Watch the Explainer video here or find out how to embed the Mind Plan on your own website
To date, over 4.7 million Mind Plans have been created. Every Mind Matters encourages more people to get their own Mind Plan to improve their knowledge, confidence and motivation to take action and find what works for them to care for their mental health.
It also includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others – including advice for parents and for children and young people.
The Better Health School Zone
Our School Zone website offers curriculum-linked, PSHE Association-accredited resources and inspiration for teachers. You can find a wide range of mental health and wellbeing resources and lesson plans for primary and secondary 6 teachers to use in class.
Related e-learning
Free bite-sized e-learning introductions to mental health and wellbeing and learning disability including key evidence, data and signposting.
Resources
Social media assets
Ready to use animated, carousel and static social media assets to support taking positive action to improve mental wellbeing.
Last updated: 7 May 2024
Digital screens
Get a free personalised Mind Plan and discover simple steps to look after your mental wellbeing.
Last updated: 10 April 2024
Posters
A range of A4 posters with different creatives and messages, including some that can be customised.
Last updated: 24 September 2024
Conversation starters
There are two types: of conversation starters on common problems and practical tips.
Last updated: 10 April 2024
Easy Read resources
Easy Read version of Better Health - Every Mind Matters top tips to improve your mental wellbeing
Last updated: 10 April 2024
British Sign Language resources
Top tips to improve your mental wellbeing
Last updated: 10 April 2024
Mind Plan explainer video
This video is a quick, easy way to find out what the Mind Plan is and how it works.
Last updated: 23 March 2023
Physical activity and mental health resources
Materials that promote the benefits of physical activity on mental health
Last updated: 24 September 2024
Adaptable Resources - benefits of physical activity for mental wellbeing
Resources focussing on the benefits of physical activity to mental wellbeing.
Last updated: 3 May 2024
Employers' toolkit
Tips, tools and digital and print resources to support employee mental wellbeing
Last updated: 12 May 2023
How to embed the Mind Plan on your webpage
Use this guide to embed the Every Mind Matters Mind Plan on a website.
Last updated: 25 September 2024
Activation guide
Provides information on the campaigns and suggestions about how you can take part.
Last updated: 27 April 2023
Construction workers tookit
Includes a campaign overview, messaging to use, guidance for partners, plus a range of digital and print assets.
Last updated: 27 April 2023
Loneliness campaign 2024
This campaign will encourage people to ‘Lift Someone Out of Loneliness’
Last updated: 15 May 2024
Rail industry toolkit
This toolkit includes a range of evergreen materials to help rail industry businesses support better mental health
Last updated: 10 April 2024
MHPP toolkit
Every Mind Matters is a government-led campaign highlighting ways that everyone can look after their mental wellbeing.
Last updated: 10 April 2024
Mental Health Bill 2024 - Partner communications toolkit – November 2024
Mental Health Bill 2nd Reading 2024 Partner communications toolkit – November 2024
Last updated: 28 November 2024
Published: 11 May 2022