Better Health Every Mind Matters

Highlighting ways to look after our mental wellbeing, the campaign is aimed at all adults but weighted towards vulnerable groups and those most at risk of mental health problems. It's supported by the NHS, local authorities and mental health charities, health organisations, along with those charities and commercial partners that can deliver huge reach to our target audiences. Our shared goals are to help encourage, enable and motivate preventative mental health behaviours.
Campaign details
Target audience: Adults, Young adults
Topics: Mental health
Campaign start date: October 2019
Campaign end date: Ongoing
Overview
The campaign is being supported by the NHS, local authorities and a range of mental health charities, health organisations as well as other charities and commercial sector partners, who deliver huge reach to our target audiences and share our goals to help encourage, enable and motivate preventative mental health behaviours.
We are currently preparing to support Mental Health Awareness Week May 15th - 21st 2023 with a range of resources to encourage us all to "Make the first move for our mental health" making the link between physical activity and improved mental wellbeing.
The free, NHS-approved Mind Plan tool
At the heart of the campaign is the free, NHS-approved Mind Plan. Users answer 5 simple questions online to get a personalised mental health action plan with practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control. Watch the Explainer video here or find out how to embed the Mind Plan on your own website
To date, over 4.5 million Mind Plans have been created. Every Mind Matters encourages more people to get their own Mind Plan to improve their knowledge, confidence and motivation to take action and find what works for them to care for their mental health.
It also includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others – including advice for parents and for children and young people.
The Better Health School Zone
Our school zone website offers curriculum-linked, PSHE Association-accredited resources and inspiration for teachers. You can find a wide range of mental health and wellbeing resources and lesson plans for secondary and Year 6 teachers to use in class.
Related e-learning
Free bite-sized e-learning introductions to mental health and wellbeing and learning disability including key evidence, data and signposting.
Resources


Social Media assets
Ready to use animated, carousel & static social media to support taking positive action to improve mental wellbeing.
Last updated: 13 September 2023

Digital Screens
Get a free personalised Mind Plan and discover simple steps to look after your mental wellbeing.
Last updated: 16 March 2023

Posters
A range of A4 posters with different creatives and messages, including some that can be customised.
Last updated: 21 September 2023

Conversation starters and dispensers
There are 2 types: of conversation starters on common problems and practical tips.
Last updated: 17 May 2023

Schools vaping social media toolkit
Social media assets for promoting vaping resources to secondary schools
Last updated: 24 August 2023

Vaping resources teacher email
An email to send to school networks about vaping teaching resources
Last updated: 12 October 2023

Easy Read - Top Tips to improve your mental wellbeing
Easy Read version of Better Health - Every Mind Matters top tips to improve your mental wellbeing
Last updated: 19 April 2023

BSL - Top tips to improve your mental wellbeing
Top tips to improve your mental wellbeing
Last updated: 16 March 2023

Mind Plan explainer video
This video is a quick, easy way to find out what the Mind Plan is and how it works.
Last updated: 23 March 2023

Social Media Toolkit - Better Mental Health through Physical Activity
Campaign toolkit and social media resources for MHAW
Last updated: 30 August 2023

Adaptable Resources - benefits of physical activity for mental wellbeing
Resources focussing on the benefits of physical activity to mental wellbeing.
Last updated: 11 July 2023



Employers' toolkit
Tips, tools and digital and print resources to support employee mental wellbeing
Last updated: 12 May 2023

How to embed the "Your Mind Plan" quiz
Use this guide to embed the Every Mind Matters Mind Plan quiz on a website.
Last updated: 7 November 2022

Activation guide
Provides information on the campaigns and suggestions about how you can take part.
Last updated: 27 April 2023

Construction workers tookit
Includes a campaign overview, messaging to use, guidance for partners, plus a range of digital and print assets.
Last updated: 27 April 2023

Better Health Every Mind Matters resources
A4 posters, A3 posters, A4 empty belly posters, A3 empty belly posters, social animations,
Last updated: 6 April 2023

Loneliness campaign 2023
This campaign will encourage people to ‘Lift Someone Out of Loneliness’
Last updated: 15 February 2023

Rail Industry Toolkit
This toolkit includes a range of evergreen materials to help rail industry businesses support better mental health
Last updated: 11 July 2023

MHPP Every Mind Matters toolkit
Every Mind Matters is a government-led campaign highlighting ways that everyone can look after their mental wellbeing.
Last updated: 8 August 2023

Primary mental wellbeing resources teacher email
An email to send to school networks about primary mental wellbeing teaching resources.
Last updated: 12 October 2023
Published: 11 May 2022