At the heart of the campaign is the free, NHS-approved Mind Plan. Users answer 5 simple questions online to get a personalised mental health action plan with practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control. Watch the Explainer video here or find out how to embed the Mind Plan on your own website
To date, over 4.5 million Mind Plans have been created. Every Mind Matters encourages more people to get their own Mind Plan to improve their knowledge, confidence and motivation to take action and find what works for them to care for their mental health.
It also includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others – including advice for parents and for children and young people.