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Better Health Every Mind Matters

Highlighting ways to look after our mental wellbeing, the campaign is aimed at all adults but weighted towards vulnerable groups and those most at risk of mental health problems. It's supported by the NHS, local authorities and mental health charities, health organisations, along with those charities and commercial partners that can deliver huge reach to our target audiences. Our shared goals are to help encourage, enable and motivate preventative mental health behaviours.

Campaign details

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Target audience: Adults, Young adults

Topics: Mental health

Campaign start date: October 2019

Campaign end date: Ongoing


The campaign is being supported by the NHS, local authorities and a range of mental health charities, health organisations as well as other charities and commercial sector partners, who deliver huge reach to our target audiences and share our goals to help encourage, enable and motivate preventative mental health behaviours.

The free, NHS-approved Mind Plan tool

At the heart of the campaign is the free, NHS-approved Mind Plan. Users answer 5 simple questions online to get a personalised mental health action plan with practical tips to help them deal with stress and anxiety, boost their mood, sleep better and feel more in control. Watch the Explainer video here or find out how to embed the Mind Plan on your own website

To date, over 4.7 million Mind Plans have been created. Every Mind Matters encourages more people to get their own Mind Plan to improve their knowledge, confidence and motivation to take action and find what works for them to care for their mental health.

It also includes practical tips and videos from experts on dealing with stress and anxiety, boosting your mood, sleeping better and what you can do to help others – including advice for parents and for children and young people.

The Better Health School Zone

Our School Zone website offers curriculum-linked, PSHE Association-accredited resources and inspiration for teachers. You can find a wide range of mental health and wellbeing resources and lesson plans for primary and secondary 6 teachers to use in class.

Related e-learning

Free bite-sized e-learning introductions to mental health and wellbeing and learning disability including key evidence, data and signposting.

Published: 11 May 2022