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Patient Choice

The campaign aims to help the public understand their right to choose where they receive their care.

Patients have a legal right to choose which hospital they are referred to for their first outpatient appointment, when they are being referred for treatment by a healthcare professional.

This is the first DHSC campaign highlighting Patient Choice.

Target audience: All adults

Campaign details

Target audience: Adults, Healthcare professionals, Men, Minority ethnic group, Parents and children, Parents-to-be, People with long-term conditions, Women, Young adults

Campaign start date: 1 January 2024

Campaign end date: 31 March 2024

Campaign History

As part of the government’s drive to cut waiting lists, we want to make sure people know and understand their rights, when it comes to choosing a healthcare provider at the point of referral and have the information and support they need to make an informed choice.

In January 2024, we are running a series of social media ads to raise awareness of Patient Choice, targeting all adults.

Published: 17 January 2024