NHS Primary Care Services
Campaigns to encourage the best use of primary care services, including general practice, community pharmacy and dentistry. They are designed to increase knowledge of the range of services available and how to access them.
Campaign details
Target audience: Adults, Men, Healthcare professionals, Minority ethnic group, Parents-to-be, Parents and children, People with long-term conditions, Students and teachers, Women, Young adults
Topics: NHS Services
NHS Primary Care Services campaigns
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NHS General Practice Team
This campaign aims to raise awareness of the different health professionals working in general practice teams who are helping patients get the right care, more easily, first time. Here is a range of assets available to support the campaign and they can be used from launch on Thursday 19 October 2023.
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Think Pharmacy First
The 'Think pharmacy first' campaign will increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP.
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General Practice Access Routes
Helping patients to understand the ways they can contact a GP practice.
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Supporting general practice, and urgent and emergency care referrals to the NHS Community Pharmacist Consultation Service
The NHS Community Pharmacist Consultation Service (CPCS) offers patients who have a minor illness condition, a same day consultation with a community pharmacist after referral from their general practice or from urgent and emergency care.
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General Practice - Enhanced Access
Materials to promote Enhanced Access in General Practice
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NHS Dental Practice Recall
Personalised recall intervals mean that patients with good oral health may not need a dental appointment as often as those with poor oral health and dental teams can focus on patients with higher needs in a timely way.
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NHS Staff Respect
The 2021 NHS Staff Survey for England found that 27.5% of NHS Staff experienced harassment, bullying or abuse from patients, service users, their relatives or other members of the public in the last 12 months.
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GP Registration Resources
Resources to encourage those not registered with a GP practice to register with their local practice.
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NHS Pharmacy Contraception Service
Public-facing marketing materials for pharmacies to use to promote the NHS Pharmacy Contraception Service.
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Citizens Access to GP Records
Campaign raising awareness of the NHS is giving people access to their GP health record on the NHS App, NHS website and other GP online services.
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Pharmacy
A new community pharmacy-focused phase of NHS England's 'Help Us, Help You' campaign will launch from 19 February 2024.
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Say you served
The purpose of this campaign is to encourage veterans to let their GP practice know they have served in the UK Armed Forces; it's important to ‘say you served’.
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Tirzepatide (Mounjaro®)
From 23 June, people living with obesity will be able to begin accessing tirzepatide (Mounjaro®) for weight loss purposes in primary care settings.
This campaign is intended for regional and ICBs comms teams, which will be managing local communications around the beginning of access to tirzepatide (Mounjaro®) across primary care settings.
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NHS Service Access
Helping patients to understand the ways they can access NHS services.
Published: 7 March 2023