Campaigns

Best Start in Life

Best Start in Life brings together all services, offers and support available to help guide and support parents from pregnancy, through their child’s journey into childcare, to starting school and beyond.

NHS Healthy Choices Quiz

The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes. Upon completion, it provides an overall score and signposts users to relevant free NHS digital tools and content.

We've created a suite of resources to help you promote the NHS Healthy Choices Quiz to your audiences.

This now includes phase 2 assets featuring Kenny the Healthy Choices hamster.

Better Health - Brand

Information and guidance on the Better Health brand.

Prescription savings campaign

This campaign aims to raise awareness of the two prescription money saving schemes available to patients: the Prescription Prepayment Certificate and the Low Income Scheme.

Patient Choice

The campaign aims to help the public understand their right to choose where they receive their care.

Martha’s Rule: Detecting Deterioration

These resources are designed to support NHS communications teams in the effective delivery of key information about Martha’s Rule to both staff and patients.

Jess’s Rule: Three strikes and we rethink

Jess’s Rule is a patient safety initiative in primary care, supporting GP teams to critically re-evaluate if a patient presents three times, with the same or escalating symptoms or concerns and an existing treatment plan is not working.