We are the NHS – Recruitment
Now in its 5th consecutive year, the "We are the NHS" campaign aims to increase positive perceptions of, and pride in, working for the NHS.
This year the campaign focuses on motivating our target audiences to undertake a career in the NHS Nursing. In doing so, it aims to motivate target audiences to undertake a career in the NHS including in nursing, the Allied Health Professions and as Healthcare Support Workers (HCSWs).
Campaign details
Related website
https://www.healthcareers.nhs.uk/
Target audience: Adults, Healthcare professionals, Students and teachers, Young adults
Topics: NHS, NHS 111
Campaign start date: 29 October 2022
Overview
The COVID-19 pandemic has shown, now more than ever, that the future of England's health and social care system relies on its people.
Therefore, this campaign aims to increase the number considering a career in these roles and to celebrate those currently working in these professions by shining a light on the incredible work they do.
The campaign will show that a career in the NHS provides an experience like no other and allows you to live a thousand lives through patients from all walks of life.
The campaign will appear in TV, radio and social media advertising; consumer PR activity; partnerships work; and multicultural communications activity.
The overall strategic aim is to help:
- increase applications for relevant degree courses and direct entry NHS jobs
- increase the profile of Nursing, AHP and HCSW roles
- show a younger demographic looking to begin their career journey and potential career switchers the benefits of a career in the NHS
- reducing the number of existing staff leaving the NHS
Resources
Campaign toolkit
Includes a campaign overview plus suggested copy plus facts and statistics.
Last updated: 3 March 2023
Customer relationship management films 2021
Promotional films for use as part of the recruitment campaign.
Last updated: 3 November 2022
Radio ads for teen and career switcher audiences
'We Are the NHS' 30 second radio advertisement focused on the teen and career switcher audiences.
Last updated: 3 March 2023
Return to practice – CRM films
Promotional films for use as part of the recruitment campaign.
Last updated: 28 October 2022
Return to practice social media and films
Social media assets and films to recruit returning NHS workers.
Last updated: 3 November 2022
Return to practice – campaign toolkit
A toolkit to support the "Return to practice" recruitment strand.
Last updated: 28 October 2022
Posters and leaflets - Return to Practice
For use in NHS settings such as hospital foyers, GP surgeries and other local establishments or handed out at careers events.
Last updated: 3 March 2023
111 call handler recruitment radio adverts and edits
Radio adverts for 111 call handler recruitment.
Last updated: 3 March 2023
111 call handler recruitment – social assets
Social videos and statics to support call-handler recruitment campaigns.
Last updated: 3 March 2023
NHS reservists toolkit and digital and social assets
A toolkit plus digital and social assets to promote NHS reservist opportunities.
Last updated: 3 November 2022
Media pack
Media Pack for the 2022-23 NHS Recruitment Campaign - 'We Are the NHS'. Including social assets, TVCs and YouTube films
Last updated: 3 March 2023
Clearing comms toolkit and supporting assets
Clearing toolkit and supporting assets to encourage student applications to degree level courses
Last updated: 14 August 2024
Published: 28 October 2022