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Campaign toolkit

This toolkit contains the following:

  • campaign introduction and overview
  • campaign objectives and key audiences
  • key messages
  • suggested long and short form copy
  • suggested social media copy across Twitter, Facebook and Instagram
  • facts and stats

Resource details

  • Topics: NHS, NHS 111
  • Target audience: Adults, Minority ethnic group, Young adults
  • Where to use: Campaign toolkit
  • Published: 28 October 2022
  • Last updated: 16 August 2022


Campaign toolkit


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