Winter vaccinations
Free NHS vaccines are the best way to protect yourself and your family this winter. These campaign resources explain eligibility and how to get winter vaccines. This includes:
- General eligibility messaging
- Health and social care worker campaign materials
- Long Term Health Conditions campaign materials
- Childhood flu vaccination campaign materials
Please see the Stay Strong Get Vaccinated Maternity Campaign for flu vaccine assets for pregnant women.
Campaign details
Topics: NHS, MMR, Flu
Winter vaccinations campaigns
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Stay Strong Get Vaccinated Long-Term Health Conditions Flu Campaign
This campaign, produced by the Department of Health and Social Care, provides information support stakeholders to promote the long-term health condition flu vaccination campaign for 2025. The campaign specifically targets adults in at risk groups who are eligible for the free NHS flu vaccination as outlined in the Green Book Chapter 19.
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Health and Social Care Worker flu vaccine
Frontline health and social care workers are eligible for the flu vaccination to protect themselves, their colleagues and their patients. This campaign draws on recent research, behavioural science, and successful campaign strategies to support organisations in boosting staff flu vaccination.
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Public winter vaccinations
Free NHS vaccines are the best way to protect yourself and your family this winter. They help keep you healthy and reduce your chances of becoming seriously ill or needing hospital care. This campaign provides resources to explain eligibility and how the public can get their winter vaccines.
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Flu vaccinations for school-aged children
Assets for the childhood flu vaccination programme
Published: 31 October 2025