Public winter vaccinations
Free NHS vaccines are the best way to protect yourself and your family this winter. They help keep you healthy and reduce your chances of becoming seriously ill or needing hospital care. This campaign provides resources to explain eligibility and how the public can get their winter vaccines.
Campaign details
Target audience: Adults, Parents and children, Parents-to-be
Topics: Vaccinations
Campaign start date: 1 October 2025
Resources
Communications toolkit for stakeholders
This toolkit provides some initial resources on communicating effective health messages throughout winter 2026/27.
Last updated: 25 August 2026
Digital screens
Digital screens for use in the Public Winter vaccinations campaign.
Last updated: 23 March 2026
Social media assets and post copy
Social media assets including pharmacy, a Chief Nursing Officer video, LTHC, COVID-19, 2-3 year olds and school-aged children
Last updated: 21 August 2026
Winter vaccine eligibility
Social media assets explaining flu, RSV and COVID vaccine eligibility.
Last updated: 4 September 2026
Easy read COVID leaflet
Easy read COVID leaflet with information about the vaccine, eligibility and how to get the vaccine.
Last updated: 23 March 2026
Translated COVID eligibility assets
Translated COVID eligibility assets, including posters and A5 flyers
Last updated: 23 March 2026
Translated flu eligibility and consent assets
Translated flu eligibility assets
Last updated: 23 March 2026
Published: 30 September 2025