Toolkit and social media content calendar

The Stoptober 2026 toolkit provides:

• an overview of available resources and how to use them
• key messages
• a case study
• relevant facts and stats
• press release/website/radio templates
• information on national quit smoking tools
• evaluation guidance.

Based on feedback from our partner working group, the toolkit also includes expanded advice on planning, delivering and evaluating Stoptober activity.

There is also a social media content calendar that provides a daily post from the 17th September to the 1st November should you wish to promote Stoptober via Meta, Snapchat or Twitter/X. It additionally includes alt text for each social static.