Stoptober 2026

Smoking remains the single biggest cause of preventable ill health and death, and costs society an estimated £21.9 billion per year in England.

Stoptober is a great opportunity to promote the range of national and local support available and, as a result, increase successful quit attempts.

The positive feedback from Stoptober 2025 confirmed that the more motivating, varied, and adaptable campaign materials should remain for 2026, and highlighted opportunities to create new engaging content.

Firstly, alongside the existing assets, we have introduced three new themes of content focussing on:

• Mental health – which highlights the relationship between smoking and stress
• Closer each time – which tackles the stigma of taking multiple attempts to quit
• For everyone – which emphasises the positive impact of quitting smoking on your family

Secondly, the Stoptober logo now always includes the ‘Let’s Quit Smoking Together’ tagline alongside it. This tagline effectively speaks to the variety of support available, as well as the core idea of a mass participation quit smoking moment, and so it’s here to stay!

Whilst Stoptober officially starts on 1st October, we recommend raising awareness of the campaign and encouraging smokers to prepare for their quit attempt around 2 weeks in advance (17th September).

With your help, this year we can encourage the remaining 4.4 million smokers in England to give quitting a go.

Please note that these assets are only available in digital format, and that editable formats are only available to public sector organisations and stop smoking or health and wellbeing services.