Campaign communications toolkit

Download the campaign toolkit to help bring Let’s Move! to life in your local area. It introduces the campaign and the New Moves Club, which encourages families to try something new and get moving together. The toolkit includes key campaign messages, practical ways for partners to get involved and ready-to-share content for local channels. We recommend reviewing it before accessing and sharing the campaign assets. The campaign assets can be downloaded from the social media resource page.

This resource includes:

• • An overview of Let’s Move! and the New Moves Club
  • Key campaign messages
  • Practical ways for partners to get involved
  • Ready-to-share social media content and captions
  • Guidance for sharing the campaign through local channels