Let’s Move! New Moves Club
The government’s Let’s Move! Campaign is back - designed to help families discover simple, fun and flexible ways to keep active through trying something new together, with the New Moves Club theme.
Campaign details
Related website
NHS Let's Move website
Target audience: Parents and children, Students and teachers
Topics: Schools, Physical activity
Campaign start date: 8th October 2026
Campaign end date: Always on
Overview
Let’s Move! is a government campaign which aims to help families discover simple, fun ways to get moving every day with their children.
This year, it’s all about the New Moves Club theme, encouraging families to give something new a go together. Starting with just 10 minutes of activity a day can make a real difference, helping children build towards the NHS-recommended 60 minutes of physical activity each day.
The focus isn’t on being the best. It’s about having a go, building confidence and enjoying the laughs, wobbles and moments of pride that come from trying something together. When parents join in, children feel more confident, engaged and willing to keep going.
Published: 6 October 2026