MMR call/recall communications toolkits - regional/primary care/stakeholder

UKHSA announced a national measles incident in January 2024 following an increase in confirmed cases. All regions have measles cases with London and the West Midlands highlighted as having more cases. Without intervention UKHSA predict the measles cases will continue to rise in all regions. For latest figures see here

The uptake figures of the MMR vaccination has been in decline for over ten years, with on average at least one in ten children unvaccinated and at risk of becoming seriously unwell. In some areas this is as high as four in ten children.

NHSE are launching a national call / recall inviting those not fully vaccinated to come forward to catch up on missed doses of the MMR vaccination.

Toolkit includes:

• The Measles risk
• MMR national call / recall – February 2024
• Objectives
• Audience/insights
• Key messages
• Action for regional communications
• MMR inequalities
• Communications assets: social media assets and other assets
• Press activity
• NHSE call/recall materials
• Bulletin copy
• Useful links