Childhood vaccinations
A campaign - produced by the DHSC and the NHS - designed to encourage uptake of routine childhood vaccinations for children aged 0–5, empowering parents and guardians to give their child the best possible protection against vaccine‑preventable diseases. It also encourages families whose children may have missed any vaccinations to contact their GP practice to check which ones they can catch up on and make sure their children have the best possible protection.
Campaign details
Target audience: Parents and children, Parents-to-be
Topics: Childhood health, Vaccinations
Campaign start date: 16th February 2026
Campaign end date: 31 March 2026
Childhood vaccinations campaigns
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Measles, Mumps and Rubella (MMR)
Encouraging parents to get their children vaccinated against measles, mumps and rubella.
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Introduction of MMRV vaccine & the new 18-month appointment
The NHS is introducing MMRV vaccination into the routine childhood vaccination schedule from 1 January 2026 to replace MMR vaccination. This campaign provides information and materials to support the implementation of the MMRV vaccine.
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Childhood Vaccinations (Evergreen Assets)
The aim of this campaign is to support efforts increase uptake of routine childhood immunisations among children aged 0-5 years, and encourage parents / guardians of children who have missed any of their vaccinations to take up the offer to give them the best protection against vaccine preventable diseases.
Resources include: stakeholder toolkit with background information, statistics, key messages, as well as creative assets for both digital and print formats.
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Stay Strong. Get Vaccinated. Childhood Campaign
Information to support uptake of the routine childhood vaccinations, covering vaccines from the age of 0-5.
Resources
Childhood Immunisations: All Partner Toolkit
Toolkit for all partners wanting to encourage uptake of routine childhood vaccinations.
Last updated: 15 July 2026
Published: 16 February 2026