Say you served
The purpose of this campaign is to encourage veterans to let their GP practice know they have served in the UK Armed Forces; it's important to ‘say you served’. It does not matter how long someone served for or when they left the Armed Forces, veterans should let their GP surgery know this information, as it may be relevant to their health and care, now or in the future.
Campaign details
Target audience: Adults
Topics: NHS
When individuals leave the UK Armed Forces, it’s important for them register with an NHS GP practice and tell them they’ve served. This means their GP can better understand their health, particularly any health problems relating to their time in Service.
Not all veterans share this information though, meaning some may not be getting the support that is right for them, particularly in terms of benefitting from care and treatment from dedicated services, such as Op COURAGE: The Veterans Mental Health and Wellbeing Service and Op RESTORE: The Veterans Physical Health and Wellbeing Service.
Resources
Campaign toolkit
Campaign toolkit, including information about the campaign, campaign materials, static social posts, long and short copy.
Last updated: 25 March 2024
Poster - A3
This poster carries the key visual using a multi-terrain camouflage uniform and badge.
Last updated: 25 March 2024
Digital screen
This digital screen carries the key visual using a multi-terrain camouflage uniform and badge.
Last updated: 25 March 2024
Static social post
Static social post can be used across your social channels to encourage veterans to let their GP practice know they served.
Last updated: 25 March 2024
Email signature
Graphic to add to an email signature to further promote the campaign.
Last updated: 25 March 2024
Published: 25 March 2024