Think Pharmacy First
The 'Think pharmacy first' campaign will increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP.
Campaign materials feature earache, insect bites and urinary tract infections (UTIs) for women aged 16-64. Further assets coming soon.
Downloadable resources are available here from 19 February, with more being added soon.
Campaign details
Target audience: Adults
Topics: NHS
Campaign start date: 19 February 2024
Campaign end date: 31 March 2024
Resources
Campaign toolkit
Toolkit including key messages, long and short copy to support the Help Us, Help You - 'Think pharmacy first' campaign.
Last updated: 20 February 2024
Social assets
Social media copy and assets supporting the 'Think pharmacy first' campaign.
Last updated: 18 April 2024
Alternative formats including social media with BSL
Social media videos with British Sign Language (BSL) and suggested post copy supporting the 'Think Pharmacy First'' campaign
Last updated: 18 April 2024
Out of Home (OOH)
OOH creative supporting the 'Think pharmacy first' campaign.
Last updated: 1 March 2024
Partner posters - A3 and A4
Posters to increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP.
Last updated: 28 February 2024
Briefing sheet
Think Pharmacy First campaign briefing sheet, providing an overview of how pharmacists can make the most of the campaign.
Last updated: 28 February 2024
Digital screens
Digital screens to increase public awareness of the Pharmacy first services.
Last updated: 7 March 2024
Published: 24 February 2023