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Communicating with Black and South Asian groups

This handbook contains guidance on communicating with Black and South Asian communities on type 2 diabetes. The guidance covers the current barriers to communication and offers practical advice on effective messaging and imagery.

This handbook pulls together valuable outputs from a recent national insight project we commissioned to learn more about Black and South Asian communities and their knowledge and understanding of diabetes.

It provides guidance on demographics, current possible barriers and levers, along with suggested messaging and messengers.

There's also practical advice on imagery, timings, plus some dos and don'ts.

Resource details

  • Topics: Early diagnosis, NHS, Drinking less, Eating well, Physical activity
  • Target audience: Adults, Minority ethnic group, Parents and children
  • Where to use: Brand assets and guidelines, Comms toolkit
  • Published: 1 November 2022
  • Last updated: 19 August 2022


Communication handbook

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