Better Health Start for Life Breastfeeding, Office for Health Improvement and Disparities’s Breastfeeding marketing programme offers a suite of digital and hard copy support tools which assist mums and new parents through their first weeks of breastfeeding and beyond.
Breastfeeding provides all the nutrition a baby needs for the first six months and also helps build a strong emotional bond between a mum and her baby. Breast milk also helps boost a baby’s ability to fight illness and infection by passing on the mother’s immune defences. Babies who are not breastfed are more likely to get diarrhoea and respiratory infections.It is not uncommon for mums to experience challenges with breastfeeding and these problems can often be unanticipated, meaning that when they occur mums can tend to give up and instead switch to formula feeding.
Breastfeeding rates suggest that just 44% of mothers are still breastfeeding at 6-8 weeks. Breastfeeding is something that a mother and her baby learn together, and getting the right support can help enable mums to breastfeed for longer.
The information provided by all the Start for Life services is NHS-approved and both services are independent of Amazon and Facebook.
You may also be interested to see our suite of Introducing Solid Foods resources and campaign support we offer.
If you have any questions at all, please contact email@example.com.
 Public Health England data on breastfeeding at 6-8 weeks annual 2016/2017