Better Health Start for Life

The Start for Life campaign provides trusted NHS help and advice to parents. It focus on the key topics of breastfeeding, introducing solid foods and developing communication, language and literacy skills through encouraging parents to chat, play and read with their children. A range of hard copy and digital resources are available to partners to support these messages, as well as a suite of digital support tools and websites.

Campaign details

Related website
Better Health Start for Life

Target audience: Adults, Parents-to-be, Parents and children, Women, Men, Young adults

Topics: Childhood health, Early years, Maternity

Better Health Start for Life campaigns

Better Health Start for Life Breastfeeding

Offering support to mums and new parents through their first weeks of breastfeeding and beyond.
Better Health Start for Life Introducing Solid Foods

Offering parents support and advice on introducing solid foods to their baby.
Better Health Start for Life Home Learning Environment 2025

Offering support and advice to improve children's language and communication skills and ultimately increase levels of school readiness in reception aged children.
Better Health Start for Life Parent-Infant Relationships

Offering support and advice to promote the importance and benefits of strong parent-infant relationships, and the importance of building a strong connection from pregnancy to the age of two.