Social Media Assets

The Best Start in Life’s new Toilet Training campaign assets include the hero film ‘Toilet Training Talks’, featuring Dr Emily MacDonagh and reception teacher Georgia Lucas. The film highlights the importance of building children’s confidence and independence with toilet training ahead of school, and directs parents to the toilet training guidance on the Best Start in Life website.

The hero film is available for partners to download, alongside shorter cutdowns and five carousel assets that provide practical toilet training guidance for parents.

The zip folder contains a campaign toolkit with background information and a content calendar with suggested caption copy to support partners sharing the campaign across social media channels.

• ‘Toilet Training Talk’ PR Hero film - 9x16 reel
• 'There's still time’ cutdown social film - 9x16 reel
• ‘Building confidence’ cutdown social film - 9x16 reel
• ‘Small wins’ cutdown social film – 9x16 reel
• ‘Keep going!’ cutdown social film – 9x16 reel
• Carousel Step 1- 4x5
• Carousel Step 2 - 4x5
• Carousel Step 3 - 4x5
• Carousel Step 4 - 4x5
• Carousel Step 5 - 4x5
• X1 Content calendar including suggested caption copy