Toilet Training
Toilet training is an important step for families. Learning to use a potty or toilet independently takes time, practice and patience, and every child’s toilet training journey will look different. Ahead of children starting school in September, this PR campaign supports parents of children preparing for Reception with practical advice to help build their child’s toilet training independence.
Campaign details
Related website
Best Start in Life Website
Target audience: Parents and children, Healthcare professionals
Topics: Early years
Campaign start date: 10 August 2026
Campaign end date: Always on
Overview
The government’s Best Start in Life campaign, delivered by the Department for Education and the Department for Health and Social Care, aims to help break down barriers to opportunity for every family, supporting parents and children from pregnancy through to age five and beyond. As part of supporting families in their preparation for starting school, the campaign provides support and guidance for parents on toilet training. From when to start, to how to prepare and the 5 practical steps to potty training.
Resources
Social Media Toolkit
A guide to the campaign, with an outline of the campaign context and key messages.
Last updated: 11 August 2026
Social Media Assets
Social media toolkits highlighting the importance of building children’s confidence and independence with toilet training
Last updated: 11 August 2026
Published: 11 August 2026