Cancer Earlier Diagnosis

The campaign is designed to address the key barriers to people seeking help, the fear around cancer diagnosis and increase awareness of the importance of body vigilance when it comes to bodily changes that could be a sign of cancer.
Campaign details
Related website
Cancer symptoms
Target audience: Adults
Topics: Cancer, Early diagnosis, Screening
Campaign start date: March 2022
Campaign end date: Ongoing
Overview
NHS England and NHS Improvement launched a radically new cancer phase of the "Help Us, Help You" campaign.
The aim is to encourage people who are experiencing potential signs of cancer to come forward to their GP practice to help increase earlier diagnosis and improve outcomes.
The first burst of activity ran in March 2022 and the second from 6 June to 17 July 2022.
The NHS Long Term Plan committed to increasing the number of cancers detected at an early stage one or two from half to three quarters by 2028.
Resources


Social media assets and copy
Social media posts, statics and video were updated in October 2022.
Last updated: 7 March 2023


Posters
A4 and A3 landscape and portrait posters to support the early diagnosis campaign.
Last updated: 7 March 2023

Alternative formats including social media with BSL
Includes a video with British Sign Language and a Braille poster.
Last updated: 7 March 2023



Employer toolkit
Campaign assets and materials, supported by and co-branded with Cancer Research UK
Last updated: 7 March 2023

Out of home posters
6-sheet out of home posters for display at bus stops.
Last updated: 7 March 2023

Audio version
Audio format advert for the Cancer Earlier Diagnosis Campaign.
Last updated: 7 March 2023

Easy Read poster/flyer
Accessible easy read poster/flyer of the Help Us Help You - Cancer Earlier Diagnosis Campaign poster.
Last updated: 7 March 2023

Large print poster/flyer
Accessible large print poster/flyer of the Help Us Help You - Cancer Earlier Diagnosis Campaign poster.
Last updated: 7 March 2023

Translated Leaflets
Zip folder containing print-ready double-sided A5 leaflets
Last updated: 7 March 2023
Published: 28 October 2022