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Cancer Earlier Diagnosis – Reducing Cancer Barriers

The campaign is designed to address the key barriers to people seeking help, the fear around cancer diagnosis and the importance of body awareness when it comes to bodily changes that could be a sign of cancer.

Campaign details

Related website
Cancer symptoms

Target audience: Adults

Topics: Cancer, Early diagnosis, Screening

Campaign start date: 8 January 2024

Campaign end date: Ongoing


NHS England and NHS Improvement launched a radically new cancer phase of the "Help Us, Help You" campaign.

The aim is to encourage people who are experiencing potential signs of cancer to come forward to their GP practice to help increase earlier diagnosis and improve outcomes.

The NHS Long Term Plan committed to increasing the number of cancers detected at an early stage one or two from half to three quarters by 2028.

Published: 28 October 2022