Campaign Resource Centre
This is the digital platform for government health improvement campaigns and resources, for you to use in your work to improve health outcomes in your area.
You'll find print resources, such as posters and leaflets, plus a variety of digital and social media assets and content. All are free to download or order.
All our resources are part of the many different campaigns we, or our partners, have created, ranging from healthy eating to improving access to NHS services.
Fit for the Future
The 10 Year Health Plan
"Fit for the Future - The 10 Year Health Plan" will deliver one of the most seismic shifts in the history of the health service.
It sets out how the NHS must change to create a truly modern health service, designed to meet the needs of our changing population, through 3 shifts: hospital to community, analogue to digital, and sickness to prevention.
The 10 Year Health Plan provides a clear, unified direction for the future work of the NHS.
Download the toolkit hereLatest Live Campaigns
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Cancer Earlier Diagnosis – Reducing Cancer Barriers
The campaign re-launching on 6 January 2025 is designed to address the key barriers to people seeking help, the fear around cancer diagnosis and the importance of body awareness when it comes to bodily changes that could be a sign of cancer.
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Better Health Quit Smoking (always on)
Our Better Health Quit Smoking resources promote the benefits of quitting smoking and signpost to a range of support. We have recently added our 'Tobacco Harms' resources originally made for No Smoking Day 2025, but can be used throughout the year.
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Abdominal and Urological Symptoms of Cancer
The campaign re-launching on 6 January 2025 raises awareness of abdominal and urological symptoms that could be a sign of cancer.
The campaign focuses in particular on the symptoms of diarrhoea or discomfort in the tummy area for three weeks or more, or seeing blood in pee – even just once, which are common to a range of cancers. It will encourage people with symptoms to contact their GP practice.
Need help with a campaign or resource?
Our campaign planning guides can help you plan, develop and deliver your marketing campaigns, including how best to use our resources.