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We Are The NHS

Now in its 5th consecutive year, the "We are the NHS" campaign aims to increase positive perceptions of, and pride in, working for the NHS across a diverse range of roles.

In doing so, it aims to motivate target audiences to undertake a career in the NHS including in nursing, the Allied Health Professions and as Healthcare Support Workers (HCSWs).

Campaign details

Target audience: Adults, Healthcare professionals, Students and teachers, Young adults

Topics: NHS, NHS 111

We Are The NHS campaigns

  • We are the NHS – Recruitment

    To increase positive perceptions of, and pride in, working for the NHS. Now in it's 5th year, the campaign focuses on motivating target audiences to choose a career in NHS nursing.

  • We are the NHS – International nursing recruitment

    Resources to support international recruitment as well as communications toolkit.

  • We are Prison Nurses

    This campaign aims to target student nurses and get them to consider a career in prisons by increasing awareness and exposure to prison nursing roles.

Published: 28 October 2022