Vaccinations in pregnancy
Information, resources and the Department of Health and Social Care campaign imagery about vaccinations in pregnancy. Materials explain and promote the importance of the whooping cough, RSV and seasonal flu vaccines with tailored imagery and messages for pregnant women.
Campaign details
Target audience: Women
Topics: Vaccinations, Maternity, NHS Services
Vaccinations in pregnancy campaigns
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Stay Strong Get Vaccinated Maternity Campaign
This campaign, produced by the Department of Health and Social Care, provides information on the maternal vaccination programme to support stakeholders to explain and promote the maternal vaccination programme to pregnant women. The campaign specifically targets pregnant women with messaging about flu, RSV and whooping cough vaccines.
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Vaccinations in pregnancy - evergreen assets (RSV, pertussis and flu)
This campaign, produced jointly by UK Health Security Agency (UKHSA) and NHS England, provides information on the maternal vaccination programme to support stakeholders to explain and promote the maternal vaccination programme to pregnant women.
Resources
Communications toolkit for UKHSA & NHSE stakeholders
Communications toolkit, provides information on the maternal vaccination programme.
Last updated: 24 March 2026
Published: 8 September 2026