Stay Strong Get Vaccinated Long-Term Health Conditions Flu Campaign

These resources promote the 2025 winter flu vaccination campaign to adults in England with an eligible long-term health condition. The campaign targets those with chronic conditions such as heart, kidney and lung disease, diabetes, chronic respiratory disease, neurological conditions and immunosuppression.

The campaign uses the analogy of suits of armour protecting those vaccinated from the effects of flu. Each condition is displayed as a coat of arms to reinforce recognition.