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Stay Strong Get Vaccinated Maternity Campaign

This campaign, produced by the Department of Health and Social Care, provides information on the maternal vaccination programme to support stakeholders to explain and promote the maternal vaccination programme to pregnant women. The campaign specifically targets pregnant women with messaging about flu, RSV and whooping cough vaccines.

Campaign details

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Target audience: Adults, Parents and children, Parents-to-be

Topics: Childhood health, Maternity

Campaign start date: 20 September 2025

Campaign end date: 31 March 2026

Published: 24 September 2025