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Campaign Communications Toolkit

Campaign toolkit to support the health and social care workers flu campaign, includes:

  • Communications checklist
  • Key messages
  • Key facts
  • Bulletin and website copy
  • Conversation prompts
  • Social media guidance
  • Example scripts
  • Accessibility enhancements
  • Campaign evaluation metrics

Resource details

  • Topics: Vaccinations
  • Target audience: Healthcare professionals
  • Where to use: Campaign overview
  • Published: 27 August 2025
  • Last updated: 24 August 2026

Resources

Campaign toolkit

ZIP (containing PDF)

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