Public winter vaccinations
Free NHS vaccines are the best way to protect yourself and your family this winter. They help keep you healthy and reduce your chances of becoming seriously ill or needing hospital care. This campaign provides resources to explain eligibility and how the public can get their winter vaccines.
Campaign details
Target audience: Adults, Parents and children, Parents-to-be
Topics: NHS, Flu
Campaign start date: 1 October 2025
Resources
Communications toolkit for stakeholders
This toolkit provides some initial resources on communicating effective health messages throughout winter 2025/26.
Last updated: 22 October 2025
Digital screens
Digital screens for use in the Public Winter vaccinations campaign.
Last updated: 30 September 2025
Social media assets and post copy
Social media assets including pharmacy, a Chief Nursing Officer video, LTHC, COVID-19, 2-3 year olds and school-aged children
Last updated: 22 October 2025
COVID-19 vaccine eligibility
Fact sheet, digital screens and social media asset explaining COVID-19 vaccine eligibility
Last updated: 22 October 2025
Flu vaccine eligibility
Social media asset explaining flu vaccine eligibility.
Last updated: 28 October 2025
Published: 30 September 2025