Toolkit and social media content calendar

The Stoptober 2025 toolkit outlines the aims of this campaign, the resources available to you, how best to reach your audiences, key messages, a case study, facts and stats, a press release template, and ways to evaluate the effectiveness of the campaign.

There is also a social media content calendar that provides a daily post from the 17th September to the 31st October should you wish to promote Stoptober via Meta, Snapchat or Twitter/X. It additionally includes alt text for each social static.