Stoptober 2025

Smoking remains the single biggest cause of preventable ill health and death, and costs society an estimated £21.3 billion per year in England.

Stoptober is a great opportunity to promote the range of national and local support available and, as a result, increase successful quit attempts.

As our partner-led approach for Stoptober 2024 was a success, we’ve created a fresh new suite of assets to help you promote Stoptober again this year.

The 2025 campaign focuses on the core message of ‘Let’s quit smoking together this Stoptober’. This conveys strength in numbers - it allows us to reassure people that when quitting, they’re part of a large and supportive community of people like them. It also refers to the vast range of support that’s available to help people quit successfully. Ultimately, our aim is to let the smoker know that they are not alone in their quit attempt.

We’ve developed a range of assets for you to promote Stoptober across your channels. This includes 'ready to use' resources and Canva-editable templates for:

• Social statics
• Social carousels
• Social animations
• Social quitter stickers
• A4 posters
• Out-of-home billboards
• Digital screens
• An email signature banner
• Stoptober logos

Whilst Stoptober officially starts on 1st October, we recommend raising awareness of the campaign and encouraging smokers to prepare for their quit attempt around 2 weeks in advance (17th September).

With your help, this year we can encourage the remaining 5.3 million smokers in England to give quitting a go.