The Power to Quit Smoking
A national stop smoking campaign built on evidence that individuals are x3 more likely to quit smoking successfully when using proven tools and support. The aim is to empower smokers by highlighting their ability to take control of their quit journey with free NHS resources, specifically the NHS Quit Smoking app and the Personal Quit Plan (PQP).
Campaign details
Target audience: Adults
Topics: Quitting smoking
Campaign start date: 16th February 2026
Campaign end date: 5th April 2026
Resources
Campaign Toolkit
A campaign toolkit to support partners activating the Quit Smoking National Campaign 2026
Last updated: 17 February 2026
Static Social Assets
A set of 6 static social assets promoting the NHS Quit Smoking App and the NHS Personal Quit Plan.
Last updated: 17 February 2026
Digital Screens
A set of 8 digital screens promoting the NHS Quit Smoking App and the NHS Personal Quit Plan.
Last updated: 17 February 2026
Posters
A set of 6 posters promoting the NHS Quit Smoking App and the NHS Personal Quit Plan.
Last updated: 17 February 2026
Email Signatures
A set of 4 email signatures promoting the NHS Quit Smoking App and the NHS Personal Quit Plan.
Last updated: 17 February 2026
Published: 17 February 2026