Patient Choice
The campaign aims to help the public understand their right to choose where they receive their care.
Patients have a legal right to choose which hospital they are referred to for their first outpatient appointment, when they are being referred for treatment by a healthcare professional.
This is the first DHSC campaign highlighting Patient Choice.
Target audience: All adults
Campaign details
Target audience: Adults, Healthcare professionals, Men, Minority ethnic group, Parents and children, Parents-to-be, People with long-term conditions, Women, Young adults
Campaign start date: 1 January 2024
Campaign end date: 31 March 2024
Campaign History
As part of the government’s drive to cut waiting lists, we want to make sure people know and understand their rights, when it comes to choosing a healthcare provider at the point of referral and have the information and support they need to make an informed choice.
In January 2024, we are running a series of social media ads to raise awareness of Patient Choice, targeting all adults.
Resources
Videos
Films aid the public to understand their right to choose where they receive their care.
Last updated: 5 March 2024
Published: 17 January 2024