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BSL social media assets

Social media copy, hero video and cutdown film clips with BSL and subtitles featuring each service.

24 Hours NOT in A&E 'Hero' film – 16x9 and 4x5 specs (Meta and specific X version)

BSL versions with subtitles:

  • 'Hero' film - includes endframe with BSL explaining how to access NHS 111 by BSL interpreter and text relay (2.43 sec)

24 Hours NOT in A&E cutdowns featuring each service in 16x9 and 4x5 specs

BSL versions with subtitles:

  • NHS 111 film - with BSL explaining how to access NHS 111 by BSL interpreter and text relay (56 sec)
  • NHS App film (32 sec)
  • Pharmacy film (40 sec)
  • GP online access film (39 sec)

Resource details

  • Topics: NHS
  • Target audience: Adults, Parents and children, Parents-to-be, Young adults
  • Where to use: Social media, Digital assets and ads
  • Published: 16 January 2026
  • Last updated: 15 January 2026

Resources

BSL Social Media Copy Matrix

ZIP (containing Excel spreadsheet)

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BSL 'Hero' film

ZIP (containing MP4s)

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BSL 111 cutdown film

ZIP (containing MP4s)

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BSL NHS App cutdown film

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BSL Pharmacy cutdown film

ZIP (containing MP4s)

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BSL GP cutdown film

ZIP (containing MP4s)

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