NHS Service Access
The PR campaign encourages the public to use the different NHS services available to help people get to the help they need in a non-emergency. The services are Pharmacy First, NHS 111, NHS App and GP access via online consultation requests.
Campaign details
Target audience: Adults
Topics: NHS, NHS 111
Campaign start date: Thursday 4 December 2025
Campaign end date: Ongoing
Overview
The NHS Service Access PR campaign is being delivered in support of the different phases of paid advertising that the NHS in England is running over the coming months to help address winter pressures - including Pharmacy First, NHS 111, NHS App and GP online access.
On Thursday 4 December, the PR campaign will launch to improve the public’s understanding of the different NHS services available as we head into winter and help ease pressure on emergency departments during this busy time.
The campaign encourages the public to use the different NHS services available to help people get to the help they need in a non-emergency. The services are Pharmacy First, NHS 111, NHS App and GP access via online consultation requests.
Resources
Campaign toolkit
Campaign toolkit with information on how to support the NHS Service Access campaign.
Last updated: 3 December 2025
Social media assets
Social media copy and supporting assets (UNDER EMBARGO UNTIL 0:01 4 DECEMBER)
Last updated: 3 December 2025
Published: 3 December 2025