New Year 2025/26 Quit Smoking

Building on our toolkit and assets for Stoptober, we have a created a new suite of resources to help you encourage and support people to quit smoking this New Year and beyond.

We know that a significant number of people who smoke have tried to quit before, with many quit attempts being made without using any form of quitting support. The bulk of our New Year resources promote the key message that 'This time will be different' if they choose to quit with support, and that quitting smoking is therefore a 'Resolution they can keep'.

Alongside these specific New Year resources, we have also produced several new always-on assets that can be used both during the New Year period and beyond. Please download the 'Partner asset overview' presentation that outlines all the assets available to you.

For public sector organisations and smoking cessation service providers, editable versions of all the social static assets and carousels are available in Canva. Please email partnerships@dhsc.gov.uk to request a link.

These assets can be used to reach all adults who smoke, with our New Year assets being specifically designed for people who have tried (but failed) to quit smoking before.