Make Care Your Career

During the last campaign period (October 2023 to March 2024) the advertising had a significant impact.

• Post campaign tracking showed an increase in campaign recognition and consideration of a role in adult social care amongst our target audience.
• And this translated to action! We estimate that there were almost 450,000 active users on the campaign website www.adultsocialcare.co.uk when advertising was live.
• However, the adult social care sector continues to face a number of challenges and has over 131,000 vacancies available across England.
• Therefore, to further support the sector a national recruitment campaign will run from 3rd Feb 2025 until 31st March 2025 with a significant media budget behind it. This uses the tagline “Make Care Your Career” and promotes the great opportunity adult social care provides to learn skills and train, as well as having a rewarding and fulfilling career.
• The campaign imagery and messaging has been updated to reflect sector feedback.

The campaign highlights the emotional rewards that a career in care can bring and celebrates the way staff across the adult social care sector empower the people they support to live fulfilling lives. It also emphasises the importance of needing to have the right personal qualities to begin a career in care, while showing the training and progression opportunities that are often available, along with the option to find a role with hours that suit you. All of these helping to tackle the concerns many potential applicants have about taking up care work and importantly motivate them to apply for jobs in their local area today.

Department of Health and Social Care contact: adultsocialcarecampaign@dhsc.gov.uk