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Hero video

Our new campaign hero video sees Andi Biotic helping our friendly community pharmacist, Virginia, to tell a misinformed customer that antibiotics won’t help their cold. He does this with a little extra help from a familiar tune: the original antibiotics song from the 2017-19 Public Health England AMR campaign. The video is designed primarily for social media channels and exists in 16:9, 9:16 and 4:5 formats.

Resource details

  • Published: 11 November 2025
  • Last updated: 11 November 2025

Resources

Hero video

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