Behaviour Films

A set of three videos for use on social media channels. The videos are part of UKHSA’s AMR Keep Antibiotics Working campaign. They will support partners in getting the messaging out about the correct and incorrect ways in which to use antibiotics in order to keep them working. Included are 1x1 and 16:9 versions for each behaviour video

• Target audience: 18–35-year-old adults with a focus on males, people from Black and Asian British ethnic minorities and those in the C2DE NRS social grade
• Where to use: on social media channels