Keep Antibiotics Working

In 2021 alone, AMR directly caused 1.14 million deaths worldwide. That's more than one million families losing someone they love. Even more concerning is what lies ahead - between 2025 and 2050, AMR could claim an additional 39 million lives globally. Without effective antibiotics, routine medical procedures like hip replacements, caesarean sections, dental work and chemotherapy could become extremely risky due to the threat of untreatable infections.

To help combat the problem of AMR, we have created a new campaign, fronted by our mascot Andi Biotic, who aims to make people aware of the correct and incorrect ways to use antibiotics so that they can join the fight to keep them working.

AMR costs the NHS £95 million per year. Antibiotic resistance infections are on the rise, and it is important that the public have the knowledge to take the required steps to help reduce the spread of these infections.

The campaign highlights three simple but powerful ways people can help to keep antibiotics working:

1. Don't take antibiotics for colds and flu - they won't help because these illnesses are caused by viruses, not bacteria
2. Never save antibiotics for later use - they may not work properly and could make the problem worse
3. When prescribed antibiotics, take them exactly as directed by your GP, nurse or pharmacist

Research: English surveillance programme for antimicrobial utilisation and resistance (ESPAUR) report - GOV.UK

The campaign is aimed at young adults aged 18-34 however all the materials and messages are suitable for all age groups.

externalaffairs@ukhsa.gov.uk