Think Pharmacy First
The 'Think pharmacy first' campaign will increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP.
Campaign materials feature earache, insect bites and urinary tract infections (UTIs) for women aged 16-64. Further assets coming soon.
Downloadable resources are available here from 8 November, with more being added soon.
Campaign details
Target audience: Adults
Topics: NHS
Campaign start date: 11 November 2024
Resources
Campaign toolkit
Toolkit including key messages, long and short copy to support the Help Us, Help You - 'Think pharmacy first' campaign.
Last updated: 15 November 2024
Social media assets and post copy
Social media copy and assets supporting the 'Think pharmacy first' campaign.
Last updated: 11 November 2024
Alternative formats including social media with BSL
Social media videos with British Sign Language (BSL) and suggested post copy supporting the 'Think Pharmacy First'' campaign
Last updated: 16 January 2025
Out of Home (OOH)
OOH creative supporting the 'Think pharmacy first' campaign, motion, subtle motion and statics.
Last updated: 11 November 2024
Digital screens
Digital screens to increase public awareness of the Pharmacy first services.
Last updated: 15 November 2024
Pharmacy logo lockup
Pharmacy logo lockup in CMYK and RGB versions: Illustrator, Photoshop and eps file formats in white and blue.
Last updated: 8 November 2024
Published: 24 February 2023