Think Pharmacy First
The 'Think pharmacy first' campaign will increase public awareness that pharmacists can provide some prescription medicines if needed, without seeing a GP.
For any queries about the resources or content below, please contact england.campaigns@nhs.net
Campaign details
Target audience: Adults
Topics: NHS Services
Campaign start date: 20 October 2025
Resources
Campaign toolkit
Toolkit including key messages, long and short copy to support the Help Us, Help You - 'Think pharmacy first' campaign.
Last updated: 24 March 2026
Social media assets and post copy
Social media copy and assets supporting the 'Think pharmacy first' campaign.
Last updated: 24 March 2026
Alternative formats including social media with BSL
Social media videos with British Sign Language (BSL) and suggested post copy supporting the 'Think Pharmacy First'' campaign
Last updated: 24 March 2026
Partner assets
Partner assets to increase public awareness that pharmacists can provide some prescription medicines without seeing a GP.
Last updated: 24 March 2026
Emergency contraception assets
Social media copy and assets to increase public awareness that pharmacists can provide emergency the contraceptive pill (morn
Last updated: 24 March 2026
Published: 24 February 2023