NHS 111 Online 2022/23

Activity will run on TV, video on demand, online video, PR, social media, radio, out of home (OOH) and search. TV activity begins on 19 December, while other media, including search and social, begin in November. See media summary sheet for details. The campaign will also be supported by multi-cultural marketing and activity aimed at people with disabilities.

Campaign details

Target audience: Adults, Students and teachers, Young adults

Topics: NHS 111

Campaign start date: 24 November 2022

Campaign end date: 31 March 2023

Target audience

The target audience for the campaign is all adults 16+ in England.

Upweighted groups include parents of children aged 5-12, and young adults (20-29) as they are more likely to be open to using digital services.

The campaign promotes the service’s ease of use and how it can help people get assessed and directed to the right place for them, as quickly as possible.