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Campaign toolkit

A toolkit resource explaining the 'Help Us, Help You' Lung Cancer symptoms campaign, including rationale, recent statistics and long and short-form messaging recommendations.

*Updated toolkit - for campaign launching on 18 September 2023*

Resource details

  • Topics: Cancer
  • Target audience: Adults, Men, Women
  • Where to use: Comms toolkit
  • Published: 16 January 2023
  • Last updated: 31 August 2023


Campaign toolkit


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